The Connected TV Landscape

The rise in online content consumption through TV sets is significantly transforming the European media consumption landscape, intensifying the competition for 'eyeballs'. Indeed, with the growth of connected TVs (CTV), global streaming platforms like Netflix and YouTube, and newer entrants are challenging traditional broadcasters, especially Public Service Media (PSM).

Dive into our comprehensive report to uncover the key players of the CTV market, how TV consumption habits are shifting, and how PSM fits in the middle of this. The report highlights the importance of adapting to this environment and the challenges of discoverability in this highly competitive space. The research also addresses the complexities of measuring audience engagement on CTV apps, which is essential to demonstrate the continued value of PSM in a competitive, digital-first market.