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Eurovision Song Contest

The Eurovision Song Contest has grown to become the world's biggest live music event: the contest has become a modern classic, strongly embedded in Europe’s collective culture and now seen across the globe.

We work with Members to produce the hugely popular Eurovision Song Contest and Junior Eurovision Song Contest each year.

The Eurovision Song Contest is the world’s largest live music event, reaching around 160 million viewers across nearly 40 markets and millions more via our thriving digital channels. It is particularly popular with hard-to-reach younger audiences, attracting four times the average youth audience to that time slot and with most followers on our digital platforms aged between 16 and 34.

The Eurovision Song Contest offers EBU Members over 9 hours of entertainment at the fraction of the cost of an average prime-time production with two Semi-Finals and a Saturday night Grand Final guaranteeing mass viewing.

The event continues to attract new audiences every year and is strongly embedded in Europe’s collective culture where its values of universality, inclusivity and celebrating diversity through music resonate with audiences in participating countries and across the globe.

The Junior Eurovision Song Contest celebrated its 22nd edition in 2024 when it reached 23 million viewers. It showcases talented young artists between the ages of 9 and 14 years old.

Both these co-productions show the power of public service media working together to create cost-effective programming that helps enrich your cultural offering, promoting European unity and launching new musical stars.

Find the latest EBU news on the Eurovision Song Contest.

Resources

Get exclusive reports on the Eurovision Song Contest's audience and impact.

Featured

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Eurovision Song Contest: Audience Report

Want to know how many fans engaged with this year’s Eurovision Song Contest? This report dives into TV performance and online buzz, from YouTube views to social engagement actions. This year's event, hosted by SRG SSR in Basel, reached 166 million people on TV and 83 million unique viewers on YouTube across all ESC content leading up to and during the event weeks. Download the report to get it all: live show viewership, social hype, and figures surrounding the hosts and the winning country. See how Eurovision lit up screens and feeds across the globe! 

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Eurovision Song Contest Brand Impact Report

The Eurovision Song Contest is the world’s biggest live TV and Online music event, showcasing artists from across Europe and creating global hits.  This year's Contest reached 166 million people on TV and 83 million YouTube viewers. The songs were streamed 756 million times and media coverage generated €730 million of ad value.  This report provides an overview of the impact and exposure of the Eurovision Song Contest brand. It dives into audience engagement across TV, online, press, radio, and streaming — plus Eurovision’s wider economic impact and its positive social and cultural impact.  Download the report to find out how the brand is booming.

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Junior Eurovision Song Contest: Audience report

The 22nd Junior Eurovision Song Contest, hosted by RTVE in Madrid, reached 23 million viewers. The show's appeal to young audiences is growing, with the viewing share among 4–14-year-olds tripling the channel average and surpassing last year’s results. Want to know more? Download this report and explore the performance of the live shows, the lead-up, and the reactions to contestants and results. You will find the full audience engagement across TV and Online. In addition to TV viewing data, this report also includes YouTube viewing data and social media data of official Junior Eurovision Song Contest accounts on Instagram, Facebook, and TikTok....

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