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RESEARCH

Audience Trends: Television

15 July 2025
Audience Trends: Television

Get a clear picture of how TV viewing habits are evolving across Europe, with in-depth insights into viewing time, audience reach, and public service media (PSM) market share.

Here are some key highlights:  

  • In 2024, European citizens watch an average of 3h 13m of TV daily
  • TV reaches 54% of European youth every week
  • 50% of PSM main TV channels are the top channel in their market

This publication is based on the Media Intelligence Survey Datasets.

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