How Public Service Media Address Hard-to-Reach Audiences

Public Service Media (PSM) play a key role in reflecting the diverse communities they serve. By reaching all audiences, PSM can offer richer and broader content, and include more perspectives, which supports dialogue with citizens and connects society.

This brand-new report showcases the various research methods and actions taken by PSM organizations to identify and address hard-to-reach audience groups. It also identifies 5 key areas that PSM focus on to better serve their hard-to-reach audiences. From adapting marketing and audience strategies to developing new services and content.

Download the report to find out more.