RESEARCH
Eurovision Song Contest Brand Impact Report
24 June 2025
The Eurovision Song Contest is the world’s biggest live TV and Online music event, showcasing artists from across Europe and creating global hits.
This year's Contest reached 166 million people on TV and 83 million YouTube viewers. The songs were streamed 756 million times and media coverage generated €730 million of ad value.
This report provides an overview of the impact and exposure of the Eurovision Song Contest brand. It dives into audience engagement across TV, online, press, radio, and streaming — plus Eurovision’s wider economic impact and its positive social and cultural impact.
Download the report to find out how the brand is booming.