News Report 2025: Leading Newsrooms in the Age of Generative AI

Media organizations expect a lot from generative AI – particularly in their quest to reach broader audiences and make news work more efficient. But while the tech industry has churned out new tools at speed, newsrooms have become increasingly strategic about developing and deploying AI-supported solutions. Not only do they navigate accuracy challenges that are tied to public trust. But many of them have also realized that they need to put their journalism and their audience connections front and centre again to maintain visibility and legitimacy when automated content production becomes abundant.

This report – following the 2024 “Trusted Journalism in the Age of Generative AI” – takes a closer look at the challenges newsroom leaders face when implementing generative AI-based tools. It presents a variety of practical use cases and discusses how to bring staff along, how audiences react, and how the technology might affect creativity.

The author Dr Alexandra Borchardt interviewed 20 newsroom leaders who are at the forefront of driving AI-implementation and top researchers in the field. In addition to practical advice, the report provides an outlook for how journalism could flourish in an increasingly complex information environment.   

• Listen to the Eurovision News Podcast for insights from the report with Dr Alexandra Borchardt and Olle Zachrison, Head of Artificial Intelligence & News Strategy at Swedish Radio.

• Join us for a free webinar on 30 April at 11:00 CET on the report with Dr Alexandra Borchardt and Belén López Garrido, Editorial Manager at Eurovision News.