Webinar - Leading Newsrooms in the Age of Generative AI

Media organizations expect a lot from generative AI – particularly in their quest to reach broader audiences and make news work more efficient. But while the tech industry has churned out new tools at speed, newsrooms have become increasingly strategic about developing and deploying AI-supported solutions. Not only do they navigate accuracy challenges that are tied to public trust. But many of them have also realized that they need to put their journalism and their audience connections front and centre again to maintain visibility and legitimacy when automated content production becomes abundant.

Featuring Prof. Dr. Alexandra Borchardt, lead author of the EBU News Report 2025 and Belén López Garrido, Editorial Manager at Eurovision News, this webinar will offer best practices and strategies gathered from newsroom leaders across the world,  who are grappling with the arrival of AI to their newsrooms and workflows. From managing the design and implementation of AI tools in the newsroom to keeping the connection with audiences and facing the challenges stemming from the technical and increasingly political power of Big Tech, the report offers a treasure trove of examples of public service media working to take advantage of AI’s potential while safeguarding the integrity of news.

If you're curious to hear more about the News Report 2025, check out the latest episode of the Eurovision News Podcast, where the host Laurent Frat discusses the main findings with lead author Alexandra Borchardt and Olle Zachrison, Head of Artificial Intelligence & News Strategy at Swedish Radio.