European Streaming Landscape

Streaming now drives 40% of TV and video revenues in Europe, with almost three-quarters of European internet users streaming at least once a week.

But the era of rapid subscriber growth is ending. Netflix, Amazon Prime Video, Disney+, and others are shifting focus; from acquiring new subscribers to squeezing more value out of the ones they already have. Advertising is growing rapidly, platforms are evolving into content aggregators, and the boundaries between subscription and ad-supported streaming are increasingly blurred. Meanwhile, creator-led content, gaming and vertical video offer new opportunities to reach different audiences and deepen engagement.

What does this shift mean for European public service media? This new report explores the key trends and opportunities: new revenue models, evolving distribution strategies, platform partnerships, and new ways to reach audiences.