School of AI

Welcome to the EBU Academy School of Al - the home of learning and development on artificial intelligence for EBU members and other media professionals.


Whether you want to use Generative Al tools to create content or navigate the ethical risks of artificial intelligence with improved clarity, we can help. Perhaps you want to develop personalization and recommendation systems for audiences or effectively use prompts in news reporting.


Our curriculum of training courses led by Al experts will be constantly updated to ensure you learn the new skills you need and gain the latest knowledge to help you maximise the opportunities of artificial intelligence and meet the challenges.

EBU Focus on AI

Find everything we do on artificial intelligence, including the latest tools, research, video talks, events and groups


Explore courses

Effective Prompting Fundamentals

16 Sep 2025

Live Online

Innovation and Technology

Effective Prompting Fundamentals

AI Crisis Management - A practical approach for Public Media leaders
Advanced Prompting

23 Sep 2025

Live Online

Innovation and Technology

Advanced Prompting

Using AI in Audio Production

25 Sep 2025

Live Online

Innovation and Technology

Using AI in Audio Production

FREE - AI, Ethics & Public Media - New research explores how media professionals at the BBC navigate Responsible AI guidelines in their day-to-day work
Advanced Prompting for Journalists

06 Oct 2025

Live Online
EBU Academy Workshop 2025 - Where our L&D Community Comes Together
Scenario planning
In Person

Brands & Values

Scenario planning

10 Concrete Ways to Use AI to Be More Efficient at Your Job!
AI for Security and Security for AI
Live Online
How to use AI to Boost Creativity and Efficiency in Audio-Visual Commissioning & Production