From Genre to Need: How SVT Rewrote the Rules of Commissioning

As we move away from a decades-long broadcast consumption structure to a streaming structure, it has consequences on multiple levels. It requires a different type of "schedule” planning, a different form of financial management—since we can no longer set price tags on a predictable volume in a schedule—and above all: an increased understanding of the audience and their behavior and needs. Increasing knowledge about how our audience navigates and the needs that drive content choices in a streaming world—where SVT is just one of many, often global, players—is crucial if we are to remain relevant, if we are to be chosen and ultimately fulfill our Public Service mission. This must therefore also shape our decision-making.