Mobilizing for our AI Future

What have PSMs learned from collaborating with each other? How can we join forces to have a united voice in the face of Big Tech and ensure our audiences’ needs are prioritized?

PSM leaders discuss AI-driven priorities such as workforce planning, workflows, governance and ethics as well as the first steps needed to achieve common positions as a Union. 

Moderator: Madiana Asseraf, Head of Corporate Development and Strategic Initiatives, EBU 

Speakers:

• Anne Lagercrantz, Deputy Director General, SVT
• Martina Poliaková, Head of Strategic Development, Czech Radio
• Stéphane Sitbon Gomez, Director of Channels & Programmes, France Télévisions
• Peter Archer, Programme Director of Generative AI, BBC