The European Broadcasting Union (EBU) is delighted to welcome Jurian Van Der Meer as the new Commercial Director for the Eurovision Song Contest, effective immediately. Jurian brings a wealth of international media experience to the role following his previous position as Director of Global Commercial and Brand Licensing at ITV Studios.

As Commercial Director, Jurian will oversee the strategic growth and commercial development of the Eurovision Song Contest, the world’s largest live music event. His responsibilities will include leading brand partnerships, maximizing global licensing and merchandising opportunities, expanding digital and streaming initiatives, and enhancing the event’s overall commercial strategy.

Jurian’s appointment marks a significant step in the EBU’s commitment to evolving the Eurovision Song Contest into a year-round entertainment brand and ensuring the event’s future financial sustainability while staying true to its values of diversity, unity, and creativity.

As the Contest approaches its 70th anniversary in 2026, this strategic hire will help ensure the Eurovision Song Contest remains at the forefront of global entertainment for generations to come.

At ITV Studios Jurian oversaw the global commercial strategy for global hit shows like Love Island, The Voice, Hell’s Kitchen, I’m a Celebrity…, The Chase and Schitt’s Creek amongst other well-known international hit shows.

He previously held senior roles at Banijay (formerly Endemol Shine), managing the commercial P&L and forging innovative content, brand, and sponsorship deals for properties like Big Brother, Deal or No Deal, Masterchef, and Peaky Blinders.

“We are thrilled to welcome Jurian to the Eurovision Song Contest team,” said Martin Green, Director, Eurovision Song Contest. “His proven track record of driving innovation, securing global partnerships, and growing media brands aligns perfectly with our ambitions for the Eurovision Song Contest as it enters its 8th decade. His leadership will be vital in taking the Contest to new heights.”

“This is an incredibly exciting time to be joining the Eurovision Song Contest family as Commercial Director ,” said Jurian.

“The Eurovision Song Contest is more than a show—it’s a global cultural phenomenon with unmatched potential for creative partnerships and brand innovation. I’m excited to help shape the next chapter of its commercial growth.”

The 69th Eurovision Song Contest will take place on 13, 15 and 17 May at the St Jakobshalle in Basel, Switzerland. 37 public broadcasters will compete in the event which is anticipated to be seen by over 160 million viewers on TV and millions more online.