Company Profiles: Tech Giants and Platforms

Our Company Profiles report dives into seven major Tech companies with significant influence on the European media landscape.

Get up-to-date data on their 2024 performance, 2025 strategies, AI integration, DEI policies, and ties to the US Presidency. See how EBU Members are engaging with their platforms, and what it all means for your decisions.

Here's a glimpse of what's inside:

• Following 2024’s industry wide cost-cutting, all but one of the Tech Giants increased their profits in 2025, with Spotify becoming profitable for the first time.
• Amazon, Meta, Google and ByteDance are projected to spend hundreds of billions of Euros on AI infrastructure and development in 2025.
• As the reach of platforms like YouTube, Netflix, Facebook and others plateaus in Europe, the Tech Giants are exploring new business models for revenue growth in 2025.