This summer’s Paris 2024 Olympic Games captivated the world. And it wasn’t just the marquee sports and events that fired the public’s imagination.

Moments we will remember include:

• Guatemala’s first-ever gold medal won by ex-gymnast Adriana Ruano, who switched to shooting after a serious back injury and scored 45 out of 50 in the women’s trap final;
• Azerbaijan’s archer Yaylagul Ramazanova who, at six and a half months pregnant, shot a 10 after feeling her unborn baby kicking inside her;
• Athletes from North and South Korea who forgot their political differences to take a selfie on the podium after the table tennis mixed doubles final.

These are the moments that reveal the power of sport to amaze, to inspire, and to move us – whatever the discipline.

Earlier this year we launched a new digital streaming platform – Eurovision Sport – to provide a home for Olympic sports year-round, offering dedicated live coverage between Games. 

Sports fans who discovered a new-found interest in a sport or discipline they had disregarded before Paris 2024 – maybe a long-established one like diving or heptathlon, or one of the newer Olympic sports, like skateboarding – now have somewhere else to turn.

The platform complements the output from our public service media members, reinforcing our commitment to making sport accessible to all audiences. By connecting public service broadcasters, sport federations, and audiences for the first time, it helps democratize sport by giving access to live non-tier one sports, increasing visibility and engagement, and facilitating greater participation.

In the six months since launch, Eurovision Sport has showcased over 100 different events working with more than 30 sports organizations. We’ve invested in women’s sport and recently signed deals to show highlights from the women’s football leagues across Europe and the USA and shown live coverage of the FIFA U-20 Women’s World Cup in Colombia. We’re also showcasing a whole range of new sports from taekwondo to horse racing, squash, and skateboarding.

Until now, tier-one sports have dominated focus and broadcasting hours, limiting the growth, development, and awareness of other sports. Eurovision Sport’s mission is to help to change all that. 

It is clear that lots of sports aren’t built for the pay sports model. For many years traditional Olympic Sports have been ‘packaged’ or ‘bundled’ by agencies selling rights and placed on pay platforms where there is no free-to-air alternative. Nobody is a winner in this scenario – the sports don’t drive subscriptions or reduce churn for the channels, while the channels don’t have the audience reach needed to improve visibility for the sports.

In recent years, the budgets broadcasters have to buy tier-two sports have dwindled as they have to spend more on top-tier sports like football. As a result, many rights holders have launched OTT platforms to reach fans directly. These have largely been unsuccessful as they are costly and lack the scale and marketing capacity to drive audiences.

I believe Olympic Sports are best suited to a business model that is built on free-to-all broadcasting. Free-to-all improves visibility, increases the fan base, and thus drives sponsorship opportunities and host city appeal.

Eurovision Sport offers a perfect solution for both fans and federations alike. Not only does it take the cost out of streaming, it brings the scale of over 50 of Europe’s leading broadcasters – with a potential audience of 1 billion – to bear for the sport and offers fans a place to discover dozens of sports in one single platform for free.

With Eurovision Sport, we’re not just streaming events—we’re building a lasting legacy for Olympic sports, ensuring they are accessible, celebrated, and enjoyed by all.

Eurovision Sport is available on the following platforms:

• Website (desktop and mobile responsive)
• All ios platforms (mobile/tablets) 
• All android platforms (mobile/tablets) 

Sport content available now on Eurovision Sport includes weekly highlights of seven of Europe's top Women's Football leagues; Asian Women's Champions League; World and European Athletics; Gymnastics; Aquatics; Biathlon World Cups and World Championships and many more.