EBU Connect Steering Group

The EBU Connect Community brings together marketing, branding, and promotion professionals from public service media organizations across Europe. It’s a vibrant space for sharing ideas, best practices, and strategies to help PSM stay innovative and relevant in today’s fast-changing media landscape.

Following a successful session at the Big Digital Meet-Up in Turin in October 2024, EBU Connect will return at the next edition of the event in Vienna on October 1-2, 2025. Members are warmly invited to submit proposals for presentations by April 22, 2025.

An online kickoff meeting will take place on April 30, 2025, where everyone who submitted a session will be invited to pitch their idea to the community.

Focus on collaboration and community engagement

EBU Connect focuses on peer-to-peer exchange and collaboration around key topics, including:

      •     Branding: Building and sustaining strong brand identities

      •     Promotion: Engaging diverse audiences and maximizing reach

      •     Media Planning: Strategic use of channels for effective communication

      •     Marketing: Creative and audience-driven innovation

      •     Continuity: Ensuring consistency across messaging and platforms

Interested in joining the conversation?

If you’re a marketing, design, or promotion professional from an EBU member organization, the Connect community is for you. Share your expertise, learn from peers, and help shape the future of PSM marketing. Contact rossignol@ebu.ch to get involved.