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AI Ethics Group

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The EBU's AI Ethics Group gathers the Memberships' lead experts in AI ethics. We meet monthly to discuss ethical dilemmas surrounding the use of AI in public service media, share guidelines and principles, as well as develop practical brainstorming tools for Member organizations and a common EBU stand on this question.

Guidelines Repository

  • extern BBC AI Principles - BBC
  • extern BBC AI Transparency advice - BBC
  • extern BBC Editorial Guidance on AI - BBC
  • intern BBC Responsible AI policy - BBCMembers Only
  • extern Approach to AI - BBC
  • intern Machine Learning Engine Principles - BBCMembers Only
  • extern An update on the BBC’s plans for Generative AI (Gen AI) and how we plan to use AI tools responsibly - BBC
  • extern Ethics of Artificial Intelligence: Our AI Ethics Guidelines - BR
  • extern Czech Radio introduces new rules for the use of artificial intelligence - priniciples - Czech Radio
  • intern Rules for the use of artificial intelligence - Czech RadioMembers Only
  • extern Our approach to Artifical Intelligence - CBC
  • extern What is Deutsche Welle's approach to generative AI? - Deutsche Welle
  • intern Eurovision News Guidance on the Use of Artificial Intelligence - Eurovision NewsMembers Only
  • intern MédIAs Nouvelle génération - France TélévisionsMembers Only
  • intern Note relative a l'utilisation de l'IA generative par les journalistes - France TélévisionsMembers Only
  • intern Guidelines for the use of AI - LRTMembers Only
  • intern AI questionnaire with answers and recommendations for LRT employees - LRTMembers Only
  • intern AI-richtlijnen AVROTROS - NPO - AVROTROSMembers Only
  • extern Broadcasting-wide principles for working with AI - NPO
  • intern NRK Guidelines for Editorial Use of Artificial Intelligence - NRKMembers Only
  • intern ORF AI guidelines - ORFMembers Only
  • intern Artificial Intelligence at the service of Radio France's public service missions - Radio FranceMembers Only
  • intern Appendix to Radio France's Charter of commitments and uses of artificial intelligence - Radio FranceMembers Only
  • intern Charter on the usage of AI - RTSMembers Only
  • intern How to regulate the (right) use of AI in the media - RTVEMembers Only
  • intern Principles for the use of Artificial Intelligence in the creation of programme content of RTV Slovenija - RTVSLOMembers Only
  • intern SRF AI instructions - SRFMembers Only
  • intern SRG-SSR National AI Principles - SRG-SSRMembers Only
  • intern Guidelines for Use of AI - SuspilneMembers Only
  • intern SVT AI policy and recommendations - SVTMembers Only
  • intern SWR editorial guidelines for AI - SWRMembers Only
  • intern Journalism & AI - A ChatGPT FAQ - YleMembers Only
  • intern Eight Recommendations for Artificial Intelligence - VRT NewsMembers Only
  • intern AI Goverance policy - VRTMembers Only
  • intern Five rules for using AI tools - VRTMembers Only
  • intern Formeel advies van de deontologische adviesraad van VRT NWS over het gebruik van AI - VRT NWSMembers Only
  • extern Yle's principles for the responsible use of AI - Yle
  • intern Guiding priniciples for the use of Generative AI - ZDFMembers Only
  • extern ZDF's AI principles - ZDF

Community events

Group meetings