VIDEO TALKS
The Next Generation Audience: What can PSM Sports Teams do to reach the Gen Z
28 avril 2022
Discover Generation Z trends and how they are revolutionising the Sports watching habits.
It is a new viewing culture for whom the phone and social networks are indispensable. How we can satisfy them in the terms of sport consumption?
Speaker(s)
PRESENTATION:
Linn Hellstrand, Digital Strategist and Project Manager at SVT Sport
MODERATOR:
Madiana Asseraf-Jacob, Head of Media Development & Young Audience at EBU
PANELISTS:
Åsa Edlund, Head of Sports at SVT
Lisa Worthmann, General Director at European Gymnastics
Rivo Saarna, Head of Sports at ERR