Assemblée Sport

The 37th Sports Assembly is a premier gathering of sport executives, decision-makers, and industry leaders from Europe’s public broadcasters, federations, and key partners. This bi-annual event serves as a platform to exchange ideas, foster collaboration, and shape the future of sports broadcasting.

This year’s edition in Geneva will feature a strong focus on Artificial Intelligence (AI) and its transformative impact on the sports industry. Attendees will have the opportunity to participate in AI-themed breakout rooms during the Assembly, exploring practical applications and strategies, and dive deeper into this critical topic with a dedicated AI Workshop following the main proceedings.

Join us for dynamic discussions, innovative insights, and networking opportunities as we navigate the intersection of sports and technology, charting the path forward for the industry.

Getting to the EBU Headquarters

To help make your journey to the EBU offices as smooth as possible, we’ve prepared a document with detailed information on the best routes and transportation options.

Click here to view how best to reach the EBU HQ. 

Accommodation

For your convenience, we’ve secured special EBU-negotiated rates at select hotels in Geneva.

You can find all the details in the linked document below:

Click here to view EBU-negotiated rates

We encourage early booking to ensure availability. If you have any questions, please don’t hesitate to reach out to the hotel directly.

We remind you that the EBU is not responsible for accommodation booking for participants of the Sports Assembly. 

General programme

Welcome Cocktail - 14 October 

18:00-21:00 Location TBC

Day 1 Sports Assembly - 15 October

09:00-12:45 Confidential updates (restricted sessions for EBU Members-only)
10:30-11:30 Flexible break time and AI break-out rooms
12:45-14:00 Lunch at the EBU cafeteria
14:00-14:40 Flexible break time and AI break-out rooms
14:45-16:00 Open-to-all sessions
16:00-16:30 Coffee break
16:30-18:00 Sport Committee Elections (restricted session for EBU Members-only)
19:30-22:30 EBU Dinner

Day 2 Sports Assembly - 16 October

09:00-10:00 Open-to-all sessions
10:00-10:30 Coffee break
10:30-13:00 Confidential updates (restricted sessions for EBU Members-only)
13:00-14:30 Lunch

Sports Intelligence: The AI Workshop - 16 October

14:30-17:00 Open-to-all 

Following the conclusion of the Sports Assembly, we are excited to host an exclusive and highly engaging AI Workshop. Our goal is to create a practical, useful and impactful event that addresses the most relevant challenges, opportunities, and use cases in AI for our Members.