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Working with Creators

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Creators and influencers are taking center stage, especially on social platforms. Platforms are giving them more space and attention, and they’re proving effective at increasing reach and bringing in new audiences.
But what is it like to work with them in practical terms?

In this session, three broadcasters will share their approaches:

  • VRT will show how they engage their own talent, turning TV hosts and actors into creators to grow their content online.
  • DW will explain their process for working with external “newsfluencers”, from selection and vetting to contracts and production.
  • BBC will share case studies on developing creator talent and building partnerships across platforms.

This session will offer practical insights on workflows, challenges, and opportunities in collaborating with creators. Register now!

Documents

  • intern BBC x Creators - BBCMembers Only
  • intern Collaboration with External "Newsfluencers" - DWMembers Only
  • intern Personalities - VRTMembers Only