The 94th General Assembly of the European Broadcasting Union (EBU) took place in London on 3–4 July 2025, hosted by the BBC. The event brought together 191 Public Service Media (PSM) leaders from 80 organisations across 52 countries.

Two-Day Programme Highlights

Following a morning dedicated to annual reports and governance matters, the afternoon of Day One kicked off with a session on commercial media market trends, presented by Claire Enders (Enders Analysis).

A panel on "Working with Governments to Support PSM," featuring speakers from across the EBU membership, examined approaches for navigating today’s complex political environment. This session highlighted our latest advocacy tool, the PSM Compass.

Day One concluded with a session dedicated to news, covering both trust and AI. EBU Director of News Liz Corbin presented the Five Principles for News Integrity in the Age of AI.

Day Two featured a keynote by former EU Commissioner Thierry Breton, followed by a fireside chat between Tim Davie (BBC Director General) and presenter and author Richard Osman.

Further sessions focused on YouTube and PSM collaboration with contributions from YouTube’s Pedro Pina and Evan Shapiro; the UK’s new ‘Freely’ streaming platform; and the impact of global instability on media.

Delegates also enjoyed guided tours of the BBC Broadcasting House, with live demonstrations of the latest BBC and EBU technology and innovation projects.

UK Electronic Travel Authorization 

Delegates from outside of the UK and the Republic of Ireland attending the Summer General Assembly – including those from EU countries or other countries with visa-free travel agreements with the UK - will require an Electronic Travel Authorization (ETA) to enter the United Kingdom.

The easiest and least expensive way to apply for an ETA is with your smartphone via the UK ETA app. A video from the UK Government providing details on the UK ETA application process can be viewed here. For more info and to download the app, visit the official UK Gov site. 

Applications filed through the application will only cost £ 15, subject to minor variations depending upon the currency of the country from which you file your application.

Please take note that there are a number of online service providers through which you can also file your application, but please note that most of these sites will charge you a very high service charge (between £ 50 - £ 65) for the same service provided via the official UK ETA application

For delegates that will require an invitation letter to obtain a Visa to enter the UK, please do not hesitate to contact Sylviane Bridewell (bridewell@ebu.ch, Tel. +41 22 717 2017).