News Integrity in the Age of AI

Artificial intelligence is transforming our relationship with media, information and reality. It’s vital that public service media embrace the future of AI without compromising news integrity, audience trust and democratic values.

Join the EBU and the BBC for this webinar on News integrity in the age of AI to get the latest insights and find out how you can help take groundbreaking research to the next level.

Peter Archer, the BBC’s Programme Director of Generative AI, invites you to be part of a collective effort to take the research to the next phase.

We’ll also hear from:

• Jean Philip De Tender, Deputy Director General (EBU)
• Liz Corbin, Director of News (EBU)
• Madiana Asseraf, Head of Corporate Development and Strategic Initiatives (EBU)
• Florence Hartmann, Head of Media Intelligence Service (EBU)

Conversations will cover:

• The big AI trends in news, including where Big Tech is focusing and investing
• How public service media can protect integrity and trust in the digital world
• Details of the BBC’s research and the wider implications of AI distortion
• The EBU’s Action on AI 2025 plan and how we’re supporting public service media across the AI spectrum