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CASE STUDIES

Who Are We Really Making Drama For? Rethinking Target Groups in Public Service Media

12 June 2025
Who Are We Really Making Drama For? Rethinking Target Groups in Public Service Media

All providers are trying to reach younger target groups. PSM has lost these target groups to streaming services and must now win them back. As with cinema years ago, the internationalisation of the television/streaming market has led to a trend of high demand for international, and above all American, content.

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