Alter Ego — the show where celebs look themselves in the AI

We humans most despise the shortcomings of others that mirror our own.

So, imagine facing your AI-generated doppelgänger—a reflection of your inner self, built from psychological insights and bleeding-edge technology.

Such is the premise of ‘Alter Ego’, an edgy show on the digital youth channel of Public TV of Armenia / AMPTV, where celebrities confront their AI avatars on a deeply personal, occasionally unsettling experience.

Producer and director Anush Kherunts said when she conceived of a show that fuses technology, psychology, and human vulnerability, she didn’t expect much support.

In fact, she was surprised by the reaction.