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EBU & FIBA extend partnership to deliver extensive 3x3 basketball coverage to fans across Europe

27 June 2025
EBU & FIBA extend partnership to deliver extensive 3x3 basketball coverage to fans across Europe

The European Broadcasting Union (EBU) and FIBA have today announced a four-year extension of their partnership to include free-to-air coverage of FIBA’s flagship 3x3 basketball events, from 2025 to 2028.

Under the extension, EBU Members in Austria (ORF), Belgium (VRT), Lithuania (LRT), Netherlands (NOS), Poland (TVP), Switzerland (SRG SSR), Turkey (TRT), and Ukraine (Suspilne) will provide live, free-to-air coverage of FIBA’s top 3x3 competitions, including both World and European events. The new cycle begins with the FIBA 3x3 World Cup 2025, taking place from 23–29 June in Ulaanbaatar, Mongolia.

Coverage will be tailored to each country’s national teams and delivered across both traditional and digital platforms.

This extended agreement builds on the broader four-year broadcast partnership announced in October 2024 between FIBA and the EBU, which covers premium national team basketball events across Europe. This continued collaboration between the two organizations reinforces their shared mission to increase the visibility and accessibility of basketball in all its forms.

Alex Sanchez, 3x3 Managing Director, FIBA said: "We are excited to renew our partnership with the EBU and make the most thrilling urban team sport even more accessible to millions of new and existing fans in Europe over the next four years.

"Our sport continues to experience incredible growth, as demonstrated by our record engagement numbers during Paris 2024 and our last World Cup season. Thanks to this partnership with the EBU and its Members, we can continue to bring world-class half-court action to our passionate and growing global community as we countdown to LA28."

Adrian Fikentscher, Director of Acquisitions, Sales and Partnerships, EBU Sport said: “Our Members are central to ensuring high-quality sport reaches as many people as possible, free-to-air across Europe and beyond. This extended partnership deepens our collaboration with FIBA and highlights how public service media can champion a fast-growing sports discipline like 3x3 basketball, connecting these events with diverse audiences across both broadcast and digital platforms.”

Since its debut at the 2010 Youth Olympic Games in Singapore, 3x3 basketball has grown dramatically in popularity and reach, with an increasing number of events and rising prize money attracting top players from around the world. This partnership is set to further accelerate that growth and inspire the next generation of 3x3 stars.

Events covered by the agreement are:

2025

FIBA 3x3 World Cup (23-29 June in Ulaanbaatar, Mongolia)

FIBA 3x3 Europe Cup (5-7 September in Copenhagen, Denmark)

FIBA 3x3 U23 World Cup (17-21 September in Xiong’an, China)

2026

FIBA 3x3 World Cup (1-7 June in Warsaw, Poland)

FIBA 3x3 Europe Cup (11-13 September in Antwerp, Belgium)

FIBA 3x3 Champions Cup (13-15 March in Bangkok, Thailand)

FIBA 3x3 U23 World Cup (16-20 September in China)

2027

FIBA 3x3 World Cup (Singapore)

FIBA 3x3 Champions Cup (Thailand)

FIBA 3x3 U23 World Cup (China)

2028

FIBA 3x3 Europe Cup

FIBA 3x3 Champions Cup

FIBA 3x3 Olympic Qualifying Tournament

Relevant links and documents

Contact


Lyndsey Clark

Communications Manager

clark@ebu.ch