How to use AI to Boost Creativity and Efficiency in Audio-Visual Commissioning & Production

How to use AI to Boost Creativity and Efficiency in Audio-Visual Commissioning & Production

Overview

This dynamic and interactive course has been developed in collaboration with the EBU TV Committee. It is specifically designed for TV content commissioners, executive producers, and program directors working in fiction, documentaries, and factual entertainment.

As the media landscape rapidly evolves, the ability to harness the power of artificial intelligence is crucial for staying ahead and maximising the impact of your content-making endeavors. This four-hour live virtual session aims to demystify AI and provide you with the knowledge and tools needed to leverage it effectively in your role.

Our expert trainer will introduce you to the leading large language models (LLMs) and AI-driven tools that assist in research, budgeting, and idea generation. You will also be initiated into the world of synthetic media, covering critical aspects of video, images, and audio, along with the associated rights issues.

Through engaging hands-on exercises, you will identify typical tasks where AI can be seamlessly integrated into your workflow, enhancing both efficiency and creativity. Additionally, you will explore potential pitfalls and the moral considerations of AI, ensuring you are well-prepared to navigate these challenges responsibly. The course will conclude with a collaborative group exercise, where you will brainstorm and strategize the most effective ways to apply AI to the commissioning process, fostering innovation and teamwork within your organization.

Who is it for

  • EBU Members only
  • TV Content commissioners and Executive producers in Fiction, Documentaries, Factual entertainment

Course outline

  • Intro - Why AI matters to commissioners & executive producers
  • The basics: How does AI work?
  • The main types of AI tools
  • Exercise: identify typical tasks where commissioners could use AI
  • Using LLMs like ChatGPT more effectively (including creating internal or external AI chat tools)
  • Data privacy and the dangers of AI
  • AI tools for research, budgeting and generating ideas
  • Synthetic media (Video, images and audio) including rights issues
  • Exercise: Ethical dilemmas around synthetic content
  • Animation with AI including agents
  • Personalization
  • Automation such as auto-editing
  • Group exercise: How best to apply AI to commissioning

Meet your faculty

Mark Egan

Speaker, Trainer, Media Content creator and Arsenal fan

Mark Egan has been working in media innovation for more than 15 years. As a former BBC journalist, Mark has created content for everything from TV documentaries to short-form social media content. Together with the EBU Academy he has been involved in training teams around Europe on how to stay on the cutting edge of artificial intelligence. He is also passionate about using technology to tell stories in a more creative way, from using archives to using AI for visual content. Mark has spoken on stages at major events around the world and runs regular workshops in-person and virtually from his home studio.