FREE - An Essential Introduction to Video Podcasts, in collaboration with EBU Digital
FREE - An Essential Introduction to Video Podcasts, in collaboration with EBU Digital
Overview
Podcasts are of course an important audio offer for Public Service Media but there is also huge potential as video content.
A recent US study* shows a quarter of adult listeners (15-64) enjoy podcasts equally in sound and in vision, with almost 1 in 3 Gen Z listeners preferring video. Over 20% of all adults mostly watch podcasts. This comes as Spotify paid more than 100 million dollars to reward podcast creators through ad revenue and a partnership program during Q1 2025. This is viewed by observers as a way to attract video podcasters.
In this session, in collaboration with the EBU’s Digital unit, experienced podcast producer, Micky Curling gives you an introduction to the world of video podcasting.
What are the main formats, how to pivot to video and why?
*Source: Coleman Insights and Amplifi Media
Who's it for
- Content strategists
- Content editors and producers
What you will learn
- Why podcast in vision
- How to podcast in vision
- Cost effective tools that can help
Note
Teams can commission an Advanced Podcasting class from EBU Academy. Click here for more information or email kings@ebu.ch.