FREE - AI, Ethics & Public Media – Spotlighting DW, Germany

FREE - AI, Ethics & Public Media – Spotlighting DW, Germany

Overview

From the EBU Academy School of AI and EBU AI & Data Initiative, we invite you to the fourth of a series of free sessions to meet the professionals who are paving the way for an ethical use of AI in their organization.

AI tools offer great opportunities to help media professionals create innovative content for their audiences and tackle repetitive tasks more efficiently. But the use of AI comes with ethical challenges, especially for Public Media broadcasters whose main asset is the trust that their audiences have in them. For most public media professionals, it’s still unchartered territory.

A few EBU Members, though, have been trialling AI tools for some time in their organization. Doing so, they started designing guidelines and AI literacy actions so that they could empower their colleagues while making sure the use of AI remains responsible, transparent, and aligned with their public media values.

Each session features a different expert guest who will be interviewed by our host, Head of EBU Academy, Justin Kings. Following a short interview, we will open the virtual floor to your questions.

We are happy to welcome Ruth Kühn, Chief AI Officer, Deutsche Welle, Germany.

WHAT YOU WILL LEARN

  • Insights into DW’s ethical AI key principles
  • DW’s ethical AI usage framework & governance: how it came about; how it’s structured,
  • A few of the key dilemmas and challenges DW has faced and how they were addressed,
  • An opportunity to discuss challenges and dilemmas with peers and experts in a safe and trusted environment.
  • Insights in how experts envision the future of AI

Watch our previous online sessions on AI, Ethics and Public Media spotlighting