Effective Prompting Fundamentals

Effective Prompting Fundamentals

Overview

Discover how to harness the power of AI with effective prompting. In this hands-on workshop, you will learn how large language models work. You will also gain confidence in writing prompts for tools like ChatGPT to save time, spark creativity, and enhance your content workflow.

Whether you're in editorial, production, marketing, or communications, this session will give you practical, jargon-free techniques to get started using AI the smart way. You will learn about structuring your prompt efficiently, what the best use cases are, how to create templates & prompt folders, and how the most used LLMs compare to each other’s.

Who is it for

All media professionals who are keen to learn effective prompting techniques they can use in their day-to-day job.

What you will learn

  • How Large Language Models Work
  • The Basics of Prompting
  • Ethical and editorial concerns
  • Use cases for prompting
  • Create a system for more effective prompting
  • Prompting for visuals

 

Meet your faculty

Mark Egan

Speaker, Trainer, Media Content creator and Arsenal fan

Mark Egan has been working in media innovation for more than 15 years. As a former BBC journalist, Mark has created content for everything from TV documentaries to short-form social media content. Together with the EBU Academy he has been involved in training teams around Europe on how to stay on the cutting edge of artificial intelligence. He is also passionate about using technology to tell stories in a more creative way, from using archives to using AI for visual content. Mark has spoken on stages at major events around the world and runs regular workshops in-person and virtually from his home studio.