AI Strategy Development for Newsroom Leaders

Overview

Artificial intelligence offers much for public service media newsrooms but it also brings significant challenges. It can drive efficiencies, freeing up journalists to do more journalism, assist in research and help them tell stories in creative new ways. It can broaden the public’s access to journalism through simple processes like automated translation and transcription and more complex tasks like generating new formats. But there are concerns about bias, about hallucinations and there’s what the audience thinks – is it ready for Gen AI news content? Public service media news is built on a reputation of trust, how can this be preserved in an era of AI while newsrooms seize its opportunities to deliver on their mission?

This course from the EBU Academy School of AI attempts to help newsroom leaders in answering this important question and develop a robust and thoughtful AI strategy. Led by Alexandra Borchardt, two EBU News Reports on AI, trusted journalism and leadership, our classes draw on her extensive research into the topic and her considerable experience as a newsroom leader and change management coach.

Who’s it for: 

• AI leaders  
• Newsroom leaders 
• Strategists 

What you’ll learn: 

• What’s working now for public service media newsrooms using AI  
• Who is your audience and how could it profit from AI supported journalism 
• What is missing in your offerings to the public, and could AI help  
• How could AI make newsroom work more efficient to shift resources  
• How you drive change towards the AI supported newsroom 
• Which are the ethical questions involved 

Course structure: 

• Day 1 (March 3): Audiences-focused strategy: What do you want to achieve?   
• Day 2 (March 4): Driving change: How do you best achieve it? 
• Day 3 (March 7): Ethics debates: What do you need to be aware of?

Relevant Reports:

News Report 2025: Leading Newsrooms in the Age of Generative AI
News Report 2024: Trusted Journalism in the Age of Generative AI