FREE - An Essential Introduction to Video Podcasts, in collaboration with EBU Digital

FREE - An Essential Introduction to Video Podcasts, in collaboration with EBU Digital

Overview

Podcasts are of course an important audio offer for Public Service Media but there is also huge potential as video content.

A recent US study* shows a quarter of adult listeners (15-64) enjoy podcasts equally in sound and in vision, with almost 1 in 3 Gen Z listeners preferring video. Over 20% of all adults mostly watch podcasts. This comes as Spotify paid more than 100 million dollars to reward podcast creators through ad revenue and a partnership program during Q1 2025. This is viewed by observers as a way to attract video podcasters.

In this session, in collaboration with the EBU’s Digital unit, experienced podcast producer, Micky Curling gives you an introduction to the world of video podcasting.

What are the main formats, how to pivot to video and why?

*Source: Coleman Insights and Amplifi Media

Who's it for

  • Content strategists
  • Content editors and producers

What you will learn

  • Why podcast in vision
  • How to podcast in vision
  • Cost effective tools that can help

Note

Teams can commission an Advanced Podcasting class from EBU Academy. Click here for more information or email kings@ebu.ch.

Meet your faculty

Michael Curling

Audio and video producer
Michael Curling has lived and breathed radio for most of his life. At the age of 10 he built a radio studio in his bedroom and broadcast on a loudspeaker to his long-suffering family. By the age of 17 he was working for BBC radio where he quickly discovered a joy for breaking with the established technical and editorial norms, designing and implementing studio tools that are still in use today in the BBC. In the early nineties he was dragged kicking and screaming in to a bi-media age where he discovered the joy of creating content for both TV and radio. His freelance career, which now spans well over 10 years, has taken him around the world with athletics, horse racing and skiing and he enjoyed his own home-coming at London 2012. Michael has won awards for his sound design and radio production in a world shared equally between sport and music radio. Michael has a burning desire to create rich content for online, radio and TV audiences. His latest exploits have seen the birth of EBU’s Storyboard tool - first developed when he was part of an award-winning team at a hackathon in Stockholm.