Connected TVs

Connected TVs have become the dominant gateway to video consumption, bringing together streaming platforms, broadcasters, and device manufacturers in a fierce competition for attention and control. For public service media, the challenge is clear: how can we ensure prominence, accessibility, and engagement in an increasingly fragmented, platform-driven ecosystem?

In that session, we explored the insights and strategies developed through the EBU Connected TVs Playbook initiative. We examined the key challenges facing public broadcasters and discussed concrete ways forward to ensure that public service media remained findable and accessible on every screen.