Social Media Week 2025 - YouTube strategies to Engage Younger Audiences
Social Media Week 2025 - YouTube strategies to Engage Younger Audiences
Overview
Young audiences love You Tube but how can public service media win their attention amongst a seemingly endless collection of content and platform choices? Ram Paramanthan, from Germany's public youth brand funk, will share insights into how he successfully identifies and engages its audience on the platform. And, Gina Fuhrmann, ARD’s YouTube Partnership Manager, will explore the challenges PSM face in bridging the gap between teens and thirty/forty somethings. She’ll also outline strategies for adapting existing formats to connect with new audiences and leverage YouTube’s and your own potential.
What you’ll learn:
- How to get to know your young audiences, by listening and not assuming
- Ways to fit their needs
- YouTube strategies for a range of young audiences from teens to 30/40 year olds
- How to reshape existing formats to fit a different platform, in this case YouTube
Faculty Members: Gina Fuhrmann, YouTube Partnership Manager, ARD and Ram Paramanathan, Creative Producer/Partner Manager, Funk from ARD and ZDF.
This mini master class is part of the EBU Academy Social Media Week, and can be bundled with other sessions from the same series. For more information, please click here.