Eurovision Song Contest Media Master Classes

Overview

Produced by EBU Academy in collaboration with the Eurovision Song Contest, and kindly supported by SRG SSR and SRF.

If you’re a journalist, content creator or influencer covering the Eurovision Song Contest, get ready to level up your coverage!

During Finals Week in Basel, you have the chance to attend the first-ever Eurovision Song Contest Media Master Classes.

Our team of renowned experts will sharpen your skillsets and teach new tips and techniques that you can use in reporting today and in the future.

From improving the footage you shoot on your smartphone to firing up creativity in your storytelling, our 2 hour classes are practical, fun and at 2 hours each you can fit them more easily into your calendar.

30 mins. of networking time will follow each class. A great opportunity to meet colleagues from across Europe and make valuable new contacts.

Open to all journalists, content creators, influencers and also media students, choose from four Master Classes or take the lot!

MONDAY 12 MAY 10:00 – 12:00 CET

How to Verify What You See on Social Media

Rumours travel fast on social, so how to quickly decide what’s accurate and what’s not. Because audiences come back to their trusted sources. Derek Bowler heads up the Eurovision News Social Newswire team who take on this challenge everyday. Learn the fundamentals of fast verification and some of the tools to help you do this vital work.

TUESDAY 13 MAY 10:00 – 12:00 CET

Ways to Be More Creative In Your Storytelling

In a crowded content market, your fresh ideas will help you stand out from the crowd. EBU Academy Faculty Member, Justin Kings spent years in commercial radio and at the BBC challenging norms and telling stories in new ways.  In his class he shares some of his techniques and reveals his checklist of what makes a compelling story.

WEDNESDAY 14 MAY 10:00 – 12:00 CET

Creating Quality Video With Your Smartphone

We can all use the camera and video on our smartphones but how to take your shooting from acceptable to awesome! Mark Egan was the founder trainer for mobile journalism at the BBC and he’s worked with many media to help them up their game. Learn what shots you need to tell a story, pro techniques and the apps to make your footage shine.

THURSDAY 15 MAY 10:00 – 12:00 CET

How can you use AI in Your Journalism

AI is here and journalists can use tools to become efficient, more productive and even bring new stories to their audiences. EBU Academy Faculty Member, Mark Egan has worked in this area for a number of years. His session is practical, giving you the knowledge you need to start experimenting and he reflects important ethical and legal considerations you must make.

These Master Classes are produced by EBU Academy in collaboration with the Eurovision Song Contest, with the kind support of the host broadcaster of the Eurovision Song Contest 2025, SRG SSR and its broadcaster for German-speaking Switzerland, SRF.