Follow-Up Online Session: Applying the Business Mindset in PSM

Building on the strong interest in our previous online session on “Fostering a Business Mindset in PSM” with Eddy Datubo, Director of Transformation at the BBC, the EBU Transformation Services is pleased to invite you to a follow-up discussion with Eddy.

In the first session, Eddy shared powerful insights into mindset as a catalyst for change, emphasizing how a growth mindset enables PSM organizations to adapt, innovate, and stay relevant in a rapidly evolving environment. He highlighted the importance of collaborative leadership, an inclusive culture, and the strategic use of technology—including AI—while always preserving the human values that define public service.

This next session will take a more practical, hands-on approach. Eddy will delve into how the 'business mindset' has been developed at the BBC, and we’ll explore how this model can be applied to real-world cases across PSM. These real-life examples will shape the discussion and offer valuable learning for all.