Beyond the Player: How Fiction Distribution is Evolving Across Platforms

RELEASE STRATEGY ON OWN PLATFORMS

As described in more detail in the previous article from this series on Digital Scheduling, we can still see a variety of approaches in linear/digital -first commissioning. Some European Broadcasters are commissioning all content for their player, with linear scheduling as an afterthought. Others are commissioning all fiction in a (what we call) “double hit” strategy; commissioning drama series for both linear- and non-linear release. Some broadcasters vary and tailor their strategy to the target audience of the content. And there are still broadcasters commissioning (part of their slate) primarily for linear release.