Our man on the ground: NRK’s Anders Hofseth reports from South by Southwest

Anders Hofseth, Strategic Advisor at NRKbeta – the innovation and research unit of the Norwegian Broadcasting Corporation – went to South by Southwest (SXSW), in Austin, Texas, to find out how artificial intelligence is changing the media business.

Anders describes his role as ‘to understand changes in the intersection between society, media, and technology, and what it could mean for public service.’