In the past, PSM used to produce and distribute media on their own, self-managing on-premise systems and infrastructure, with only a few opened interfaces to the outside world. However, in our advanced digital environment, media production and distribution need more and more ways to connect and exchange data between producers, broadcasters, publishers, news agencies etc. and PSMs rely with an increasing number of partners in all their workflows. This is where Data Spaces come in: offering an industry-wide, standardized and secured way of interconnecting and exchanging data and content, Data Spaces facilitate collaboration along an increasingly complex value chain while making sure data/content owners keep control of their data/content, and benefit from its value.
In the process of our digital transition and to preserve European sovereignty, it is increasingly necessary that European organizations and society in general access heterogeneous data at scale and harness its full value, especially to enable new technologies such as artificial intelligence (AI).
Media is no exception. Facing competition from dominating US platforms and changing habits and expectations from their audience, European media urgently need to accelerate their digital transformation in order to fulfill its obligations in the fields of public information, entertainment, and education.
In this context, the European strategy for data set the ambitious vision to establish common European data spaces in all strategic societal sectors and domains of public interest, including media, and leverage the huge opportunities that modern digital technologies provide without putting our fundamental rights and freedoms at risk or making our environment pay. Data spaces are envisioned as sovereign, trustworthy and interoperable data sharing environments where data can flow within and across sectors, in full respect of European ambitions, rules and values. Any kind of data exchange could take place in a data space, but always under the control of the data owner/holder that defines who can access and under which conditions its data.
Trusted European Media Data Space (TEMS)
EBU is a founding partner of the consortium for a Trusted European Media Data Space (TEMS). The consortium is composed of 43 partners from 14 countries and involves media organizations from all of the media industry's subsectors, as well as tech providers that are expert in data space deployment.
The TEMS consortium was selected by the European Commission to develop the technical enablers, sustainable business models and governance principles required to create a Trusted Media Data Space. The project runs from 2023-2026 and is funded by the Digital Europe Programme of the European Union Under Grant Agreement No. 101123423.
For the benefit of its members, EBU plays a key leading role in TEMS project, coordinating pilots, specifying and integrating technical building blocks, establishing a data space governance model and raising awareness in the media industry.
The TEMS consortium website provides more detailed information.
Group goals
- Organize regular events to educate and encourage PSMs to join data space initiatives.
- Share on TEMS advancements and any news concerning European initiatives (Smart middleware, Gaia-X Federation Services, IDSA etc ) and policies that may be linked to Data Spaces ( data Act, Data Governance Act etc..).
- Share on existing national and regional data-sharing initiatives for media.
- Define EBU position in TEMS project, especially for Requirements and Specifications setting (WP2), by consolidating insights from EBU community.
- Support a wider adoption of standards, including standard ontologies for data and metadata exchanged between actors in the media sector, and EBU technologies (ex. Eurovox, Peach, Lynx).
- Participate and make sure that PSMs’ interests are represented in the governance of the European Data Space.
- Publish Recommendations for PSM developing use cases in Data Spaces.
- Discuss, share experience and facilitate the development of Use Cases, including cross-sectorial use cases (for ex. with Media/cultural Heritage or Media/automotive)
- Explore opportunities to create or take part of EU-funded projects, in relation with data spaces.
- Represent PSM at Data Space and Industry events.
This positioning paper argues for the creation of a dataspace for the European media and creative industry sector. It describes use cases that could be facilitated within a trusted Media Data Space. It also provides a list of existing projects for content and data sharing, across Europe, that could be federated to create a first iteration of a Data space. The document also presents the existing challenges for data exchange and how a Media Data space could solve them, what are the key technical building blocks needed and some insight on governance and busness models for a media Data space.