Audio production technology is undergoing a fundamental shift, driven by the need to fulfil increasingly complex requirements to provide accessibility, multiple languages and immersive sound experience for programme exchange, traditional broadcast and on-demand platforms.
ADM and SADM, the ITU standards initiated by BBC R&D, IRT and NHK, has proven to be and become the standardized solution to address these requirements.
From the very beginning, the EBU, too, has been an enabler and strong advocate for ADM.
After numerous tests and pilots in the past years, the ADM/SADM approach has been applied at large scale recently for the Paris Olympics by France TV and Globo in Brazil. Major vendors throughout the media production chain have adopted this technology and offer its capabilities in their range of products.
EBU, via the Audio Systems group, invites you to join the ADM/S-ADM Implementation Meeting in Geneva on May 27 and 28 2025.
The meeting is to discuss and develop strategies to implement ADM/SADM in infrastructures and workflows to ensure technical interoperability and reliable content exchange.
To facilitate the meeting, we envisage to collect the issues you are facing in implementing ADM/SADM beforehand.
Please send a short presentation including the challenges you are dealing with to Paola Sunna (sunna @ebu.ch). A summary of the challenges will be prepared, by the chairs of the EBU Audio Systems group, and presented during the meeting. This pre-analysis will help in planning topic-based discussions during the meeting.